Author's Note: March 2026 Sora Complete Shutdown: Sora 1 officially retired, Sora 2 generation frequently fails, low-cost version unlikely to return soon. This article outlines 5 core reasons and provides Sora API invocation and AI video generation alternatives.

If you've opened Sora recently and found you can't generate anything—it's not your problem, it's Sora's problem.
In March 2026, OpenAI made major adjustments to the Sora product line: Sora 1 was officially retired on March 13th, and its replacement, Sora 2, is in a state of frequent failures—videos stuck at 99% completion, constant "under heavy load" errors, and new accounts having their generation features directly disabled.
More critically: there's no short-term hope for the return of a low-cost Sora version. OpenAI is comprehensively scaling back free and low-cost access to Sora, locking video generation capabilities behind Plus ($20/month) and Pro ($200/month) subscriptions.
Core Information: Get up to speed in 3 minutes on Sora's current status, the real reasons you can't generate videos, and a viable solution for stable Sora 2 usage via API calls.
1. What Happened to Sora in March 2026
1.1 Sora 1 Officially Retired
On March 13, 2026, OpenAI officially shut down Sora 1 in the US region. This means:
| Impact Area | Specific Changes |
|---|---|
| Video Generation | Sora 1 service completely stopped, no new videos can be generated |
| Historical Content | All previous generation records, favorites, and mashup works on Sora 1 have disappeared |
| Image Generation | Sora 1's built-in image generation feature is also offline (moved to ChatGPT) |
| Data Export | OpenAI provided a limited time window for data export, after which it's permanently unavailable |
| Overseas Regions | Regions where Sora 2 hasn't launched yet temporarily retain Sora 1 |
OpenAI's stated reason: Sora 1 ran on old models and old infrastructure, and maintaining two systems added unnecessary complexity.
1.2 Sora 2 Takeover Plagued with Issues
After Sora 2 took over as the sole video generation service, users reported a multitude of problems:
- Videos stuck at 99% forever: This is currently the most widespread bug, heavily reported in the OpenAI community.
- "We're under heavy load" errors: While it appears to be server congestion, OpenAI has actually completely disabled generation features for free users.
- New accounts can't use it: Even after upgrading to Plus, new accounts require an additional 1-3 day review period to activate Sora functionality.
- Content moderation overreach: The Sentinel content moderation system is overly sensitive, frequently blocking normal prompts.
- Daily rolling credit limits: Even with sufficient monthly credits, the daily generation cap is about 30 credits, with throttling beyond that.
1.3 Low-Cost Version Unlikely to Return Soon
This is the most crucial information: Since January 2026, OpenAI has completely revoked Sora access for free users, and there are no signs of a lower-priced Sora subscription plan being introduced.
Current Sora access tiers:
| Plan | Monthly Fee | Sora Access |
|---|---|---|
| Free | $0 | ❌ Completely unavailable (since Jan 2026) |
| Plus | $20/month | ✅ Limited credits, unlimited 480p, limited 720p |
| Pro | $200/month | ✅ 10,000 credits, up to 1080p |
| API Calls | Pay-as-you-go | ✅ No subscription limits, billed per second |
🎯 Intelligence Analysis: For developers and teams with stable video generation needs, API calls are currently the most flexible solution. Through the APIYI apiyi.com platform, you can directly call the official Sora 2 API with no concurrency limits, pay-as-you-go billing, and avoid the credit restrictions of subscription plans.
2. The 5 Core Reasons Why Sora Can't Generate Videos

If you're currently running into issues where Sora won't generate videos, go through these 5 reasons one by one to troubleshoot:
Reason 1: Free Account Video Generation is Permanently Disabled
Symptoms: The interface shows "Video generation is temporarily disabled" or "We're under heavy load"
The Real Reason: This isn't a temporary server issue. As of January 10, 2026, OpenAI has permanently disabled video generation for free users. The "temporarily disabled" message on the interface is misleading.
The Fix: Upgrade to a Plus/Pro subscription, or use the API for model invocation.
Reason 2: Sora 1 is Retired, Links and Bookmarks are Dead
Symptoms: Visiting a previously saved Sora link results in a page error or the feature is gone
The Real Reason: Sora 1 was officially retired in the US on March 13, 2026. All old URLs and feature entry points are now invalid.
The Fix: Use the new Sora 2 entry point, or access it via the API.
Reason 3: New Accounts Need a 1-3 Day Activation Period
Symptoms: You just upgraded to Plus, but you still see "Video generation is disabled for new accounts"
The Real Reason: OpenAI has an additional review mechanism for new accounts; upgrading doesn't grant immediate access.
The Fix: Wait 1-3 days for automatic activation, or bypass the account restriction by using the API directly.
Reason 4: Sentinel Content Moderation False Positives
Symptoms: Your prompt content seems normal, but you get a policy violation warning
The Real Reason: OpenAI's Sentinel content moderation system is highly sensitive to certain word combinations, and even Plus/Pro users can get flagged.
The Fix: Adjust your prompt wording to avoid keywords that might trigger the moderation system.
Reason 5: Daily Rolling Quota is Exhausted
Symptoms: Your monthly quota shows plenty remaining, but you can't generate new videos
The Real Reason: Besides the monthly quota, Sora 2 also has a daily rolling limit of about 30 credits. Generating videos intensively can trigger this limit.
The Fix: Space out your generation times, or use API calls (which don't have this restriction).
🎯 Stable Solution: Out of these 5 problems, 4 of them can be avoided by using the API for model invocation. APIYI (apiyi.com) provides a direct, official Sora 2 API proxy service with no concurrency limits, no account review waiting period, and flexible per-second billing.
3. Sora 2 API Invocation: The Most Stable Usage Method
For developers and content creators who need stable video generation, API invocation is currently the most reliable way to use Sora.
3.1 Sora 2 API Official Pricing
| Model | Resolution | Price Per Second | 10-Second Video Cost |
|---|---|---|---|
| Sora 2 (Standard) | 720p | $0.10/sec | $1.00 |
| Sora 2 Pro | 720p | $0.30/sec | $3.00 |
| Sora 2 Pro | 1024p | $0.50/sec | $5.00 |
Sora 2 Pro supports three durations: 10, 15, and 25 seconds. It supports text-to-video and image-to-video generation, and includes synchronized audio generation capabilities.
3.2 Calling Sora 2 API via APIYI
import requests
# Call Sora 2 video generation via APIYI
response = requests.post(
"https://api.apiyi.com/v1/videos/generations",
headers={
"Authorization": "Bearer sk-yourAPIKey",
"Content-Type": "application/json"
},
json={
"model": "sora-2",
"prompt": "A golden retriever running through autumn leaves in a park, cinematic lighting, 4K quality",
"duration": 10,
"resolution": "720p"
}
)
# Get the generation result
result = response.json()
print(f"Video URL: {result['data']['url']}")
📦 Complete Code: Includes Polling and Error Handling
import requests
import time
API_KEY = "sk-yourAPIKey"
BASE_URL = "https://api.apiyi.com/v1"
def generate_sora_video(prompt, duration=10, resolution="720p"):
"""Generate video via APIYI using Sora 2"""
# Step 1: Submit generation task
response = requests.post(
f"{BASE_URL}/videos/generations",
headers={
"Authorization": f"Bearer {API_KEY}",
"Content-Type": "application/json"
},
json={
"model": "sora-2",
"prompt": prompt,
"duration": duration,
"resolution": resolution
}
)
task = response.json()
task_id = task["data"]["id"]
print(f"Task submitted: {task_id}")
# Step 2: Poll for completion
while True:
status_resp = requests.get(
f"{BASE_URL}/videos/generations/{task_id}",
headers={"Authorization": f"Bearer {API_KEY}"}
)
status = status_resp.json()
if status["data"]["status"] == "completed":
print(f"Generation complete: {status['data']['url']}")
return status["data"]["url"]
elif status["data"]["status"] == "failed":
print(f"Generation failed: {status['data']['error']}")
return None
print(f"Generating... Progress: {status['data'].get('progress', 'N/A')}")
time.sleep(5)
# Usage example
url = generate_sora_video(
prompt="A futuristic city with flying cars, neon lights reflecting on wet streets, cinematic",
duration=10,
resolution="720p"
)
3.3 Core Advantages of API Invocation
Compared to the web subscription model, API invocation offers significant advantages:
| Comparison Dimension | Web Subscription (Plus/Pro) | API Invocation |
|---|---|---|
| Access Barrier | Requires $20-200/month subscription | Pay-as-you-go, no minimum spend |
| Concurrency Limits | Single queue, long waits during peak times | Unlimited concurrency, batch generation |
| Account Review | New accounts wait 1-3 days | Instant availability |
| Daily Quota | ~30 credits/day rolling limit | No daily limit |
| Content Moderation | Strict Sentinel system blocking | Relatively more lenient moderation |
| Resolution | Plus only 480p unlimited | 720p/1024p on-demand selection |
| Automation Integration | Not supported | Full API, can integrate into workflows |
🎯 Cost Optimization: Calling the Sora 2 API via the APIYI platform at apiyi.com ensures generation quality matches the official service through direct routing groups. The platform offers unlimited concurrency, and discounts are reflected through top-up promotions—topping up over $100 gives you a 10%+ bonus credit, further reducing your actual usage cost.
4. AI Video Generation Alternatives to Sora
If you don't want to rely on an unstable Sora, as of March 2026, the AI video generation landscape has several strong competitors:
4.1 Mainstream AI Video Generation Model Comparison

| Model | Company | Max Resolution | Max Duration | Core Advantage | API Support |
|---|---|---|---|---|---|
| Sora 2 Pro | OpenAI | 1080p | 25 sec | Strong text understanding, accurate physics simulation | ✅ |
| Runway Gen-4.5 | Runway | 4K | 40+ sec | Fine motion brush control, #1 in benchmark tests | ✅ |
| Veo 3.1 | 4K | 8 sec | Synchronized sound effects and dialogue generation | ✅ | |
| Kling 3.0 | Kuaishou | 4K | 30 sec | High predictability, fast iteration speed | ✅ |
| Seedance 2.0 | ByteDance | 4K | 20 sec | "Director-like" control, smooth motion | ✅ |
4.2 Selection Recommendations by Use Case
High-Quality Short Film Production → Runway Gen-4.5
- Ranked #1 in the Artificial Analysis benchmark with 1,247 Elo
- Motion Brush feature allows precise control over which parts of the scene move and how
- Ideal for professional creators needing fine control
Requires Audio Synchronization → Veo 3.1
- The only model that can synchronously generate sound effects, ambient sounds, and dialogue
- Perfect for scenarios needing a complete audiovisual experience
- Limitation: Max 8 seconds per clip, requires stitching
Fast Iteration / Social Media → Kling 3.0
- Fast generation speed, suitable for workflows needing rapid, high-volume iteration
- Strong consistency and predictability
- Cost-effective, good for small to medium teams
Creative Animation / Character Motion → Seedance 2.0
- ByteDance's latest model released in February 2026
- Praised by creators as "the first model that feels like directing, not just prompting"
- Leads all current models in motion fluidity
🎯 Unified Access: All the mainstream AI video generation models listed above can be accessed through a unified interface on the APIYI platform at apiyi.com. You don't need to register and top up for each service separately. One API key gives you access to multiple models like Sora 2, Runway, and Kling.
4.3 AI Video Generation Progress in 2026
Compared to early 2025, AI video generation technology has made significant breakthroughs:
| Technical Dimension | Early 2025 | March 2026 |
|---|---|---|
| Max Resolution | 720p | Native 4K |
| Max Single Clip Duration | 3-5 sec | 20-40 sec |
| Physics Simulation | Basic, often inaccurate | Close to real-world interaction |
| Audio Synchronization | Not supported | Sound effects + dialogue sync |
| Character Consistency | Poor, characters often distort | Significantly improved |
| API Maturity | Only a few models offered APIs | All mainstream models offer APIs |
5. Sora 2 API Usage FAQ
Q1: When will the low-cost version of Sora return?
There is currently no official information indicating that OpenAI will introduce a lower-priced Sora subscription plan. Based on the strategic adjustments made in January 2026, OpenAI has clearly positioned Sora as a paid premium feature. The likelihood of a return to a low-cost or free tier in the short term is very low.
For users on a budget, the API pay-as-you-go model is the most economical option—generating a 10-second 720p video costs just $1. This is more flexible than the $20 Plus monthly fee, especially if your usage isn't frequent.
🎯 Cost-Saving Tip: Top up and use via APIYI at apiyi.com. Single top-ups of $100 or more come with a bonus of 10% or more, further reducing the actual cost per generation.
Q2: Is there a difference in video quality between API calls and the Web version?
No difference. The API calls OpenAI's official Sora 2 model interface, and the generation quality is identical to the Web version. The API version even allows you to choose Sora 2 Pro for higher resolution (1024p), whereas Plus subscribers are limited to unlimited 480p generation.
Q3: Are there concurrency limits for Sora 2 API calls?
The official OpenAI API has certain rate limits, but when calling through the APIYI platform, there are no concurrency limits, making it suitable for business scenarios requiring batch generation.
🎯 Unlimited Concurrency: APIYI's Sora official proxy group at apiyi.com has no concurrency limits. You don't need to queue up when generating videos in batches, making it far more efficient than the Web version's single-queue mode.
Q4: What happens to videos I created on Sora 1?
After Sora 1 was retired, previous generation records, favorites, and remix works were deleted. OpenAI provided a data export window before the retirement, but it was time-limited. If you haven't exported your data yet, check your email immediately for the export notification from OpenAI. After the export deadline passes, the data will be permanently unrecoverable.
Q5: Which alternative is most worth trying?
It depends on your specific needs:
- Pursuing the highest quality → Runway Gen-4.5 (currently #1 in benchmark tests)
- Need audio sync → Veo 3.1 (the only solution supporting synchronized audio)
- Cost-sensitive → Kling 3.0 (budget-friendly with stable quality)
- Want the latest tech → Seedance 2.0 (ByteDance's latest release, well-reviewed by creators)
🎯 Testing Advice: We recommend testing multiple models simultaneously via the APIYI platform at apiyi.com to compare their actual generation performance across different scenarios and find the best fit for your needs. The platform supports pay-as-you-go billing, keeping testing costs manageable.
Summary
As of March 2026, Sora is in an awkward transition period:
- Sora 1 is retired: Officially shut down in the US on March 13, 2026, with historical data unrecoverable.
- Sora 2 is plagued with issues: Users continue to be troubled by problems like 99% buffering, quota limits, and false positives in content moderation.
- Low-cost version unlikely to return: OpenAI's strategy is clear; free and low-cost Sora access won't be restored anytime soon.
- API is the most stable way to use it: Bypasses various Web version limitations, and pay-as-you-go is more flexible.
- Mature alternatives exist: Runway Gen-4.5, Veo 3.1, Kling 3.0, etc., already offer production-ready capabilities.
For users who still need to use Sora 2, API calls are currently the most reliable solution—no account review wait times, no daily quota limits, unlimited concurrency, and costs can be further reduced through top-up bonuses.
🎯 Get Started Now: Visit APIYI at apiyi.com to register for an account and obtain your API Key in the backend at
api.apiyi.com/token. The platform provides an official Sora 2 proxy group, offering generation quality identical to the official version with unlimited concurrency. Single top-ups of $100 or more come with a bonus of 10% or more, suitable for individual creators and teams for long-term use.
This article was published by the APIYI technical team on March 16, 2026. The AI video generation field evolves rapidly. For the latest information, please visit the APIYI Help Center at help.apiyi.com.
